1-day workshop on Search Engine Optimization

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1-day workshop on Search Engine Optimization

Learning Search Engine Optimization (SEO) Technicality & Skill-set

1-Day Workshop on Search Engine Optimization techniques

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    Date : 12 Apr 2019

  • Program Mode

    Mode : Classroom Workshop

  • Program Duration

    Time : 10 AM - 6 PM

  • Program Duration

    Duration : 1-Day

Search Engine Optimization Kolkata

Program Overview

Keeping in mind “Misinformation” voted as Dictionary.com’s Word of the Year 2018 across all domains, this 1-Day technical workshop on defining the correct search parameters for Search Engine Optimization (SEO) is crucial for all business sectors. The program introduces participants to the basics of on-page and off-page SEO tools along with focussed keyword research and Google algorithm to draw customers to your website and thus maximize brand visibility.

Program Fees: 1,500 INR for the program

Optional Benefit: Total 4,000 INR package offered for 3 programs/workshops

Outcomes

On-Page and Off-Page Interface: Understand the basics of on-page and off-page in the backdrop of user-friendly interface, optimize title tags and avoid content duplicity

Keyword Research Technique: Learn how to target more keywords to increase potential web traffic, and include more related keywords in your web content

Google Algorithm: Use Google trends to interpret brand market share in the digital world and add relevant FAQs to your content to draw more traffic

Get In Touch

Upcoming Events

1-day workshop on Achieving Goals

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    IIAS Kolkata campus

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    10 AM - 6 PM

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    1-Day

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    Classroom Workshop

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Professional Diploma In Digital Business

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    IIAS Kolkata

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    Weekend classes

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    1 year

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    Classroom based (Weekend)

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Feb

Faculty for Program

Mohammad Ali Amjad
Lead Trainer - Digital Marketing

Executive Profile

An XLRI Certified Digital Marketing Professional with 8 years’ experience. His core competencies are SEO, Google Adwords & Analytics, Social Media Marketing, Mobile Marketing, email marketing and all other digital marketing channels. He's involved in executing Digital Marketing Channels in the aspects of Brand Building, Strategic Media Planning, Campaign Management, Lead Generation, Fan/Follower Acquisition, Advertising, ORM, DM Metrics, and ROI.

He has worked closely with 75+ companies, including both Corporates and start-ups and helped them leveraging digital marketing through various campaigns and consulting. He got distinct understanding and expertise in the area of online marketing and branding.

He loves to ideate and contribute towards the development of digital marketing and his expertise lies primarily in Search Engine Optimisation (SEO) Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people and exchanging knowledge, experience, and ideas about a wide variety of Digital Marketing topics.

Key Features

  • Digital Marketing

Soft Skills

  • Digital Marketing

Who Should Attend

All corporates/non-corporates interested to learn about Search Engine Optimization tools and strategies

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