Professional Program In Digital Business


Professional Program In Digital Business

Accelerate your career with an impressive digital certification

Project-based Digital Business Program

  • calendar icon

    Date : 18 Feb 2019

  • Program Mode

    Mode : Classroom based (Weekend)

  • Program Duration

    Time : Weekend classes

  • Program Duration

    Duration : 1 year

Program Overview

Industry 4.0 (i4.0) is a historic paradigm shift. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres, collectively referred to as cyber-physical systems. Digital business is the creation of new business designs by blurring the digital and physical worlds. It promises to usher in an unprecedented convergence of people, business and things that disrupts existing business models.
An intense year-long exhaustive course about Digital Business transformation starting from solution assessment to solution design so as to add digital innovation to business transformation life-cycle. Turn this disruptive ongoing digital revolution to your competitive advantage by anticipating change and evolving strategies with enhanced digital capability.

Specially designed for working professionals who wish to upskill themselves to be ready for the future demand. This is a huge opportunity for executives to advance their current careers.

5 Reasons to choose PDDB at IIAS

- Pioneer in India to offer 1 year Executive Program in Digital Business through offline mode.

- It’s an industry integrated program where Leading Industry experts and resources are an integral part.

- This PDDB program of IIAS provides executive coaching throughout the program, helping participants learn more about themselves and their leadership styles. Such development makes them more effective leaders on the job and in real time in Digital Economy.

- At IIAS, we have developed a whole Digital Leadership Program integrated in the PDDB curriculum which is described as one of the most impactful aspects of the PDDB experience.

- Project oriented, case based, experiential pedagogy with practical classes.


This professional program explores how new and existing business strategies can be improved through the introduction of technologies and digital systems.

With a PDDB under one’s belt, a professional can hone their business, managerial and leadership skills to the next level according to the demand of the future business.

Professionals with this diploma likely to skip a few rungs on the corporate ladder on the way up; will likely to get promoted more easily; will probably be assigned more responsibilities at work, and he/she can more easily switch career tracks for better prospects.

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Faculty for Program

Chief Learning Officer

Executive Profile

Extensive experience in Learning & Development, Corporate Training & Coaching, Administration and Social Transformation with nearly 22 years of career success in building corporate & social leaders towards a conscious integral approach in leadership and wellness.

Impeccable record of delivering over 150 programmes on Leadership and Wellness to over 5000 persons with excellence in organizing Corporate Training, Behavioral Training, Leadership, Wellness, Design Thinking,, Soft Skills Training, Personality Development, Communication Skills, Leadership by Consciousness, Stress Management,Counselling, Meditation, Yoga across private organizations, B-schools, NGO and govt. organizations. Led social projects on education, health, rural development, youth and women.

Key Features


Soft Skills


Dr. Kisholoy Roy
Program Advisor

Executive Profile

Accredited Management Teacher (AMT) certified by AIMA (New Delhi) with exhaustive industry experience of 6 years + 11 years in academics (8 years in teaching and 3 years in academic research/content supervision)

A mentor-teacher with over 17 years of experience who uses engaging and practical industry-oriented teaching methodology to conduct workshops in the areas of digital marketing, SPSS, Advertising, Retailing and Sales

Google + Udemy certified digital marketing professional currently assigned as a Digital Marketing Advisor to a couple of start-up ventures

PhD in Management from IIT (Indian School of Mines), Dhanbad

Authored several textbooks, e-books, case studies and research articles on marketing strategies including branding, retail and sales management including the popular case study trilogy namely:

How to Write and Teach Case Studies Effectively?

How to Enhance Shelf Life of Case Studies? (also to be found online as ‘Do Case Studies have a Shelf Life?’)

How to Write Effective Teaching Notes & Teach Case Studies Effectively?

Key Features

  • Teacher, Trainer, author

Soft Skills

  • AIMA certified

Mohammad Ali Amjad
Lead Trainer - Digital Marketing

Executive Profile

An XLRI Certified Digital Marketing Professional with 8 years’ experience. His core competencies are SEO, Google Adwords & Analytics, Social Media Marketing, Mobile Marketing, email marketing and all other digital marketing channels. He's involved in executing Digital Marketing Channels in the aspects of Brand Building, Strategic Media Planning, Campaign Management, Lead Generation, Fan/Follower Acquisition, Advertising, ORM, DM Metrics, and ROI.

He has worked closely with 75+ companies, including both Corporates and start-ups and helped them leveraging digital marketing through various campaigns and consulting. He got distinct understanding and expertise in the area of online marketing and branding.

He loves to ideate and contribute towards the development of digital marketing and his expertise lies primarily in Search Engine Optimisation (SEO) Search Engine Marketing (SEM) and Social Media Marketing (SMM) and his deep understanding of online user behaviour helps him multiply Digital Marketing ROI for his clients. He loves meeting new people and exchanging knowledge, experience, and ideas about a wide variety of Digital Marketing topics.

Key Features

  • Digital Marketing

Soft Skills

  • Digital Marketing

Who Should Attend

Executives who seek to drive the future change in their organization.

Entrepreneurs who want to understand the Digital Transformation that is taking place.

Forward-thinking leaders and academicians.

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